Start hatching plans for Easter DIY
We are fast approaching one of the most popular times of year for home decorating: Easter.
The Easter holiday, and specifically the Easter weekend, traditionally marks the start of the DIY season. On average, half of UK homeowners take out the toolbox or buy paint with the aim of zhooshing-up the home.
Last Year's DIY Easter weekend was hugely popular for home improvement.
After the lockdowns of 2020, more shoppers went online and pre-ordered their kit, having had time to think about what they wanted or needed to adapt their homes to the new ways of working. It was estimated that around £1.4bn was spent at DIY stores over Easter in 2021, after a gradual rise in spending late in 2020. In the same period, online sales of home-related goods rose by over 13%.
Of course, the shops are open this year, but our shopping habits have changed.
Online retail was becoming more popular even before the COVID-19 pandemic hit, and we are now used to receiving parcels to our door on an almost daily basis. E-commerce already accounts for over a quarter of all retail sales in the UK, and experts predict it will make up nearly one-third of all retail sales by 2024. There are even several retailers, like Zhoosh Paints ourselves, who don't have a physical store. We sell our water-based paints online and deliver direct to your door.
As online shopping grows, consumers are also becoming more comfortable with online browsing.
A wealth of magazines like Real Homes, Homestyle and Ideal Home provide design inspiration, both online and in print. Style influencers are popular for their top tips, colour ideas and fun stories about their own decorating journeys. Social media offers even more inspiration; Instagram has over 9m posts using the #homeinspo hashtag, and Pinterest allows people to create wonderful moodboards to guide their own interior styles.
So... now is the time to start planning your Easter project!
You don’t have to face a wet weekend at a retail park anymore - you can browse professional and amateur interiors from the comfort of your own home. You can select colours, fabrics and furniture without putting your shoes on, access the best product providers and stores online for a quick purchase, and then have it all delivered to your front door within days.
If your Easter renovations include a fresh lick of paint, you can find everything you need online with Zhoosh. We have a huge range of earthy and neutral paint colours, all of which are water-based and low-VOC. Our social media channels offer plenty of design ideas for using our paint colours, and you can test them out yourself by ordering paint sample patches. Any paint you order will be delivered directly to your door on the next working day.
And on top of that, we'll give you a FREE accessories pack - worth £32 and made from sustainable materials. - when you buy two or more 2.5L tins and enter EASTERPROMO.
Happy shopping!