Made in the UK

Pet & Child Friendly


Recyled Tins & Eco-Friendly

4hrs Drying Time

Vegan & Cruelty Free

  • Product Info

    A subtle soothing cotton white paint with a hint of grey and green for mindful moments.

    Low VOC paint with great coverage for all interior walls and ceilings:

    • Available in 2.5ltr
    • Water based matt finish
    • Cotton white paint with minimal VOC Content
    • Wipeable
    • Odour Free
    • Low Roller spatter
    • Easy to apply and quick drying
    • Touch dry in 1-2 hours, re-coatable in 4 hours
    • Internal Use

    Paint patches free delivery.

    Our flat matt has a 25 - 35 metres squared coverage and is ideal for all your interior projects on walls and ceilings. It has a smooth matt finish, find your perfect finish with our sample sheets.

    Formerly known as Mellow White


    VOC Reduction

    Our paint is formulated with very low VOC levels, minimising the release of harmful chemicals and improving indoor air quality.

    Family-Safe Paint

    Ideal for any room in the house, our cotton white paint has low VOC content and minimal odour, making it safe for families and pets.

    Environmental Benefits

    Choosing our low VOC paint helps reduce environmental impact and supports sustainable living.

    Minimal Odour

    Experience the purity of Off-Piste, our cotton white paint with minimal odour, ensuring a pleasant painting experience without the strong smell of traditional paints.

    Safer for Employees

    Our low VOC paint releases fewer toxic fumes, making it safer for commercial painters and creating a healthier work environment.


    Our paint includes safe components like 1,2-Benzisothiazol-3-(2H)-one, achieving an A+ Air Label Score for low emissions.



    Subtle, soothing cotton white paint with very low VOCs, rated A+ for emissions. Non-toxic, no harmful chemicals, and virtually no odour. Thoroughly tested for safety.

    Quality, not Quantity

    Produced in small batches, our paint ensures minimal waste and high quality. Fewer coats needed for excellent coverage and a superior finish.

    Made in the UK

    Our paint is made in the UK, reducing carbon footprint and supporting local businesses. Direct delivery minimises transport fuel and waste.


    No Animal Testing

    Our paints are cruelty-free and not tested on animals. We ensure ethical production practices and aim to offer vegan options in the future.


    Eco-friendly and low-VOC, this cotton white paint is water-based and safe for the environment. Our recyclable tins make it a sustainable option for your home.

    Pet Safety

    Safe for pets, our cotton white paint has no harmful ingredients once dry. Keep pets out of the room until it dries to prevent any mess.

  • Product Type:

    Flat Matt

Use Matt for interior walls and ceilings, its 2.6% sheen level gives a true matt finish. Eggshell can be used on wood and metal (such as trim/doors etc) and also in high traffic areas, bathrooms and kitchens. It has a higher sheen level of 15-26%.

Expect to use 2 coats on typical surfaces. With darker colours a 3rd coat is often needed. Always allow for at least 2 hours drying time between coats and use a mid pile roller.

If you are painting over a dark colour to a light colour or a sheen/silk finish then yes, the emulsion will have a much better finish applying to a primed wall in these cases.

Tins ordered before 11am will be delivered next working day. Patches will be delivered in 2-3 working days.

Household and waste recycling sites are best to recycle paint, empty tin cans can easily be recycled or sent back to Zhoosh HQ for recycling. As long as the tin lid is put back on correctly and the tin is stored in a cool dry place paint can keep and is useful to keep for touch ups.

Please email and then will provide the link to process your refund. Please note only unopened, in original packaging and purchased within the last 30 days tins are eligible for refunds. 

What the Zhoosh fans are saying...

As Loved By...