Made in the UK

Pet & Child Friendly


Recyled Tins & Eco-Friendly

4hrs Drying Time

Vegan & Cruelty Free

  • Product Info

    Earthy, cool and fresh, Morning Frost is gentle and calm, a pure white paint that is reminiscent of pale morning skies with a hint of the day ahead.

    Low VOC paint with great coverage for all interior walls and ceilings:

    • Available in 2.5ltr
    • Water-based matt finish
    • Pure white paint with minimal VOC Content
    • Wipeable
    • Odour Free
    • Low Roller spatter
    • Easy to apply and quick drying
    • Touch dry in 1-2 hours, re-coatable in 4 hours
    • Internal Use

    Paint patches free delivery.

    Our flat matt has a 25 - 35 metres squared coverage and is ideal for all your interior projects on walls and ceilings. It has a smooth matt finish, find your perfect finish with our sample sheets.


    VOC Reduction

    Our paint is engineered to have very low VOC levels, addressing the health concerns associated with traditional paints and improving indoor air quality.

    Family-Safe Paint

    Perfect for any room, our pure white paint has low VOC content and minimal odour, making it safe for all family members, including pets.

    Environmental Benefits

    By choosing our low VOC paint, you help reduce environmental pollution and promote a more sustainable lifestyle.

    Minimal Odour

    Enjoy a fresh, clean look with our pure white paint, which features minimal odour thanks to its low VOC formulation.

    Safer for Employees

    Our low VOC pure white paint releases fewer hazardous fumes, creating a healthier environment for professional painters and employees.


    Our paints include safe components like 1,2-Benzisothiazol-3-(2H)-one, contributing to its A+ Air Label Score for low emissions.



    A fresh, bright pure white paint with very low VOCs, A+ rated for emissions. Non-toxic, no harmful chemicals, and virtually no odour. Thoroughly tested for safety.

    Quality, not Quantity

    Produced in small batches, our paints ensure minimal waste and high quality. Fewer coats needed for excellent coverage and a superior finish.

    Made in the UK

    Our paints are made in the UK, reducing carbon footprint and supporting local businesses. Direct delivery minimises transport fuel and waste.


    No Animal Testing

    Our paint is cruelty-free and not tested on animals. We ensure ethical production practices and aim to offer vegan options in the future.


    Eco-friendly and low-VOC, this pure white paint is water-based and safe for the environment. Our recyclable tins make it a sustainable option for your home.

    Pet Safety

    Safe for pets, our paint has no harmful ingredients once dry. Keep pets out of the room until it dries to prevent any mess.

  • Product Type:

    Flat Matt

Use Matt for interior walls and ceilings, its 2.6% sheen level gives a true matt finish. Eggshell can be used on wood and metal (such as trim/doors etc) and also in high traffic areas, bathrooms and kitchens. It has a higher sheen level of 15-26%.

Expect to use 2 coats on typical surfaces. With darker colours a 3rd coat is often needed. Always allow for at least 2 hours drying time between coats and use a mid pile roller.

If you are painting over a dark colour to a light colour or a sheen/silk finish then yes, the emulsion will have a much better finish applying to a primed wall in these cases.

Tins ordered before 11am will be delivered next working day. Patches will be delivered in 2-3 working days.

Household and waste recycling sites are best to recycle paint, empty tin cans can easily be recycled or sent back to Zhoosh HQ for recycling. As long as the tin lid is put back on correctly and the tin is stored in a cool dry place paint can keep and is useful to keep for touch ups.

Please email and then will provide the link to process your refund. Please note only unopened, in original packaging and purchased within the last 30 days tins are eligible for refunds. 

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