Made in the UK

Pet & Child Friendly


Recyled Tins & Eco-Friendly

4hrs Drying Time

Vegan & Cruelty Free

  • Product Info

    Earthy, cool and fresh, Morning Frost is gentle and calm, a brilliant white paint that is reminiscent of pale morning skies with a hint of the day ahead

    Low sheen paint with good coverage. Ideal for finishing off projects (suitable for multiple surfaces) or in high traffic areas:

    • Available in 2.5ltr and 750ml
    • Ideal use on primed woodwork, MDF and PVC
    • Brilliant white paint with minimal VOC Content
    • Acts as its own undercoat
    • Odour Free
    • Ideal for high traffic areas
    • Resist to stains
    • Tough and washable
    • Touch dry in 1-2 hours, re-coatable in 4 hours
    • Internal Use

    Get free delivery on our eco-friendly paint patches. Please note, our patches are only available in flat matt, but this will not impact the ability to check the colour.


    VOC Reduction

    Traditional paints can emit high levels of VOCs, impacting health and air quality. The formulation used in our Morning Frost brilliant white paint contains very low VOCs, reducing these risks.

    Family-Safe Paint

    Perfect for any room, this fresh, bright brilliant white paint features low VOC content and minimal odour, providing a safer option for families and pets.

    Environmental Benefits

    Choosing our low VOC paint supports eco-friendly initiatives by reducing harmful emissions and promoting sustainability.

    Minimal Odour

    This brilliant white paint ensures a clean, bright update to your space without the overpowering odour of traditional paints.

    Safer for Employees

    For commercial applications, our low VOC paint reduces the risk of exposure to harmful fumes, enhancing workplace safety.


    We use safe ingredients like 1,2-Benzisothiazol-3-(2H)-one in our paints, ensuring it meets high standards for indoor air quality with an A+ Air Label Score.



    Our paints are water-based with very low VOC levels, rated A+ for emissions. It’s non-toxic, has no harmful chemicals, and virtually no odour. Independently tested for safety.

    Quality, not Quantity

    We produce high-quality paint in small batches to minimise waste. Expect excellent coverage with fewer coats for a superior finish.

    Made in the UK

    All our paints are UK-made, reducing carbon footprint and supporting local communities. Direct-to-door delivery reduces transport fuel and waste.


    No Animal Testing

    Our paints are not tested on animals. We focus on safety and ethical practices, ensuring no harm to animals during production. We are working towards offering vegan options in the future.


    This eco-friendly, low-VOC brilliant white paint is water-based, with minimal environmental impact. Our recyclable tins further reduce waste, making it a sustainable choice.

    Pet Safety

    Safe for your furry friends, our low-VOC paint poses no health hazards once dry. Just keep pets out of the room until the paint dries to avoid any mess.

  • Product Type:


Use Matt for interior walls and ceilings, its 2.6% sheen level gives a true matt finish. Eggshell can be used on wood and metal (such as trim/doors etc) and also in high traffic areas, bathrooms and kitchens. It has a higher sheen level of 15-26%.

Expect to use 2 coats on typical surfaces. With darker colours a 3rd coat is often needed. Always allow for at least 2 hours drying time between coats and use a mid pile roller.

If you are painting over a dark colour to a light colour or a sheen/silk finish then yes, the emulsion will have a much better finish applying to a primed wall in these cases.

Tins ordered before 11am will be delivered next working day. Patches will be delivered in 2-3 working days.

Household and waste recycling sites are best to recycle paint, empty tin cans can easily be recycled or sent back to Zhoosh HQ for recycling. As long as the tin lid is put back on correctly and the tin is stored in a cool dry place paint can keep and is useful to keep for touch ups.

Please email and then will provide the link to process your refund. Please note only unopened, in original packaging and purchased within the last 30 days tins are eligible for refunds. 

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